William Sullenger

RedLobster Skateboards Logo

RED LOBSTER SKATEBOARDS

Creating a Skateboard Brand

At 17, I founded Red Lobster, a skate brand born from my passion for graphic design and the skateboarding culture. This project was much more than just a logo or a series of boards I aimed to build a cohesive and immersive world where every element tells a story and reflects a strong identity.

Over two years, Red Lobster grew into a brand recognized for its distinctive aesthetic, blending the vibe of the American Northeast coast with a subversive touch inspired by street culture. I developed a collection of skateboards, stickers, and even organized community events around the brand. Every detail, from designs to promotional materials, contributes to an immersive universe that unites a community of skaters and creatives.

This project allowed me to hone my skills in design, branding, storytelling, and marketing, while cultivating a versatile and entrepreneurial mindset. Red Lobster is proof of my creativity and ability to bring a vision to life, creating a project that inspires and brings people together.

Planche RedLobster skateboards